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Thursday, March 1 • 10:30am - 11:05am
Lessons from the Trenches: How a Non-Traditional Communications Team Can Successfully Launch Workplace
Somerset County YMCA

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Having no prior internal communications strategy, and no position added, the Somerset County YMCA tasked a band of HR professionals and marketing teams to create an internal communications strategy. The goal: to improve engagement across a variety of employee categories. The task: to find a tool that would allow their employees whether behind a desk, in the gym, or overseeing a class, the opportunity to connect and collaborate. The solution: Workplace by Facebook.


After months of research and approval seeking from Executives, Workplace was implemented into Somerset County YMCA and helped to take their internal communications to the next level.


From first-hand experience, learn the do’s and don’ts of implementing Workplace by Facebook into your organization with little to no internal communications strategy or team in place, including how to:


  • Gain executive buy-in
  • Recognize that you’ll need employee buy-in as well
  • Find internal champions to help roll out the platform
  • Continue the momentum from the new launch to keep employees engaged


Emily Michaels, Manager of HR Operations

Somerset County YMCA

avatar for Emily Michaels

Emily Michaels

Manager of HR Operations, Somerset County YMCA
Emilmy is a talented people person pursuing her passion for better connecting organizations with their employees.Emily is currently working in the non-profit industry with a focus in administration, professional development, benefits, and building an internal communications strategy... Read More →

Thursday March 1, 2018 10:30am - 11:05am PST