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Wednesday, February 28 • 2:20pm - 2:55pm
The New Watercooler: How Workplace Is Changing Culture And Conversation
APCO Worldwide

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 Cultivating a corporate culture is difficult when you have staff spread across more than thirty offices around the world. Creating connections and curating commonalities doesn’t happen at the office watercooler anymore, it’s happening online on programs like Workplace.


Learn how APCO Worldwide threw away the watercooler and brought hundreds of people across the globe together to create a culture and conversation that had never been possible.


Find out how you too can use Workplace as a way to transform employee collaboration and enhance your communication strategy, including how to:


  • Understand how internal communications is not just a one-way street, and companies need to build superhighways to shuttle culture and communication across boundaries


  • Utilize programs like Workplace to set the standard for how conversations happen and culture is curated


  • Prepare to scrap  your traditional internal engagement strategies and reach  your employees the way they reach each other: online, creatively and with an ability to talk back


Mara Hedgecoth, Senior Director, Marketing & Communications

APCO Worldwide

avatar for Mara Hedgecoth

Mara Hedgecoth

Senior Director, Marketing & Communications, APCO Worldwide
Mara Hedgecoth, senior director, global marketing and communication, leads the global corporate marketing and communication team and is a member of APCO’s Global Leadership Team. She sets the strategic direction and oversees corporate communication, including media relations, thought... Read More →

Wednesday February 28, 2018 2:20pm - 2:55pm PST