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Wednesday, February 28 • 11:20am - 11:55am
Tips & Techniques To Help You Utilize Workplace To Enhance Your Employee Communications
SBH Health System

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As the health care industry faces a rapidly shifting digital landscape along with an influx of digital natives aging into the workforce spectrum, medical institutions must embrace new and innovative models to improve employee communications. In November 2016 SBH Health System was the first in its industry to effectively implement Workplace by Facebook, and navigate the legal and ethical challenges so common to health care. Through Workplace, SBH Health System was able to create a communication strategy that allowed every employee an opportunity to be heard.


Learn how SBH Health System integrated Workplace to enhance employee communications and create a positive workplace culture, including how to:


Distinguish the top user concerns of leaders to gain executive buy-in

  • Recognize how your staff wants to communicate and where they feel motivated to engage with one another
  • Connect your organization’s mission to your implementation strategy
  • Inspire your employees to engage with your new digital platform



Michelle O’Gara, Assistant Director, Marketing and Communications

SBH Health System

avatar for Michelle O'Gara

Michelle O'Gara

Assistant Director, Marketing & Communications, St. Barnabus Hospital Healt System
Michelle O’Gara is a driven communications and marketing leader who specializes in corporate strategy, branding, and integrated marketing communications, with a special passion for health care initiatives. She is also the author and illustrator of "Cancerland and The Other Side... Read More →

Wednesday February 28, 2018 11:20am - 11:55am PST