As the health care industry faces a rapidly shifting digital landscape along with an influx of digital natives aging into the workforce spectrum, medical institutions must embrace new and innovative models to improve employee communications. In November 2016 SBH Health System was the first in its industry to effectively implement Workplace by Facebook, and navigate the legal and ethical challenges so common to health care. Through Workplace, SBH Health System was able to create a communication strategy that allowed every employee an opportunity to be heard.
Learn how SBH Health System integrated Workplace to enhance employee communications and create a positive workplace culture, including how to:
Distinguish the top user concerns of leaders to gain executive buy-in
Michelle O’Gara, Assistant Director, Marketing and Communications
SBH Health System